Wednesday, November 05, 2008

How to mislead by selectively telling the truth

The headline: Downturn causes students unease over degree choice.

The data: 8% of a sample of 357 final year students "wish they'd chosen a different degree given the current economic climate". 4% of a sample of 1,041 students of all years.

If this headline were honest, it would be 'Downturn causes small minority of students unease over degree choice. More than 90% still happy.'

Don't mess with statistics.

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